Digital Development and Marketing Agency

Intro To Search Engine Optimisation: Exactly what Is SEO?

Intro To Search Engine Optimisation: Exactly what Is SEO?

Search engine optimization or “SEO” does not have a distinct meaning and it is a fuzzy idea in most people’s mind. There are many methods and tools utilized to attain SEO objectives, and they should NOT be restricted to a limited interpretation or application of tools and techniques.

Considering that it is not remedy to define a concept through its tools, here is a definition I have come up with after long deliberations. The tip is to define SEO as follows:

SEO = abbreviation for “Search Engine Optimization”, the procedure of optimizing and tuning a website and gaining online awareness for it, in order to provide an increase in targeted visitors and higher conversion rates.

Here are a few other definition to broaden the understanding of the term:

Wikipedia: “Search engine optimization (SEO) is a set of approaches focused on enhancing the exposure of a website in online search engine listings. The term also describes an industry of experts that perform optimization projects on behalf of client sites.”.

Fakezilla: “The modifications that are made to the material and code of a web site in order to increase its rankings in the results pages of online search engine and directory sites. These changes may include rewording body copy, changing Title or Meta tags, removal of Frames or Flash content, and the looking for of incoming links.”.

The Web Search Workshop: “The term used to describe the marketing strategy of preparing a website to boost its possibilities of being ranked in the top outcomes of an online search engine once a pertinent search is undertaken. A variety of aspects are very important when enhancing a site, consisting of the content and structure of the site’s copy and page layout, the HTML meta-tags and the submission procedure.”.


Website NOVA: “acronym for search engine optimization. This is the process of making a site ‘search-engine-friendly. Seo is mainly utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your site to get noticed and bring in more traffic.”.

Thousands more meanings are readily available, practically as many  as thee are”SEO expert’s” you will discover online.
As you can see, no meaning resembles another, however they all tend to point towards a particular typical understanding.

There are essentially schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (really standards provided by search engines). Black hat SEOs are those that press the limitation of SEOs and employ some questionable or restricted methods (according to the standards ).

Because absolutely nothing is clear cut and definitive in the world of SEO, I ‘d like to get your feedback and remarks so feel free to contact me and speak out about your Marketing SEO issues. We also have a free Service for reviewing your website’s SEO and offer a number of services to help you capitalise on this approach to gaining beter visibility for you busines or brand online.  Please visit our SEO services page of this site for some pointers as to what can be done to improve your engagement with customers and your position in the search engines.

When done correctly, SEO activities should:.

  • make search engines index the website;.
  • guarantee a high ranking amongst SERPs (Search Engine Results Pages) for given keywords;.
    drive targeted traffic;.
  • accomplish a high page rank;.
  • make search engines crawl the website;.
  • attain high conversion rates among the website’s visitors.

Still, what is SEO? Since there is no ultimate, fully comprehensive definition for “SEO”, the only method to go on is to take a look at a number of definitions and try to combine them in order to gain an enlightened point of view.

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